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Success story · El 9 Suprem, Figueres

How El 9 Suprem raised “directions” clicks by 180% with Menuveo

El 9 Suprem is a daily set menu (menú del día) restaurant in Figueres, in an area with a lot of tourists. Rako wrote the menu on the chalkboard and anyone who could not read the language walked on by.

Isaac Lacosta2 min read

Rako, from El 9 Suprem, in a chef’s jacket in the restaurant dining room
In this article+
«For those of us who work with the daily set menu, this is incredible. With a single photo we have it uploaded and translated so that everyone has access to it.»

Rako · El 9 Suprem, Figueres

Clicks on “directions” on Google Maps
+180%
Data from the restaurant’s Google Business Profile dashboard, provided by the owner.
Set menus served in one day
Restaurant record
Data provided by the owner.

In 30 seconds

  1. 01A daily menu that tourists could not read.
  2. 02One photo of the chalkboard and the menu comes out translated into 7 languages.
  3. 03180% more clicks on “directions” and a record for set menus in one day.

A daily menu that tourists could not read

The chalkboard was the problem.

Rako writes the menu every morning at the door, in a single language, and in Figueres half the street is tourists.

They stopped, looked and kept walking until they found a menu they could read.

Something similar happened on Google Maps: it came up behind others in the area and without a single photo of the dishes.

What we did: the menu translated from a photo

We started with the restaurant’s bread and butter.

Rako photographs the chalkboard and the menu is turned into text, translated into 7 languages and published on Google, on the restaurant’s website and on social media.

At the same time, the listing: photos of the day’s dishes and replies to reviews. It went from having a few bare details to showing today’s menu.

Rako’s morning is the same. The chalkboard gets written and then photographed; it takes less time than serving a coffee.

How Menuveo does it

With Menuveo you take a photo of the chalkboard and the menu is translated and published on Google, on your website and on the QR before you open.

Daily set menu with AI

Swipe to compare →

Work plan at El 9 Suprem
WeekActionChannel
1Listing setupGoogle Business Profile
1Daily menu with AI and translation into 7 languagesGoogle, website and social media
2Photos of the day’s dishesListing and menu
3 onwardsDaily publishing and review repliesGoogle Maps

What changed: more people tapping “directions”

Clicks on “directions” went up by 180%.

It is the button people tap once they have decided to come.

You can see it at the door too: tourists read the menu in their own language and no longer stand there hesitating. The restaurant beat its record for set menus served in one day.

Rako still writes the chalkboard. Now it can be read in seven languages.

Before

  • The menu, only on the chalkboard and in one language.
  • Tourists stopped at the door and kept walking.
  • On Maps it came up behind others in the area.
  • No photos of the day’s dishes.

After

  • One photo of the chalkboard and the menu is written up.
  • Translated into 7 languages, on Google, website and social media.
  • Tourists read the menu before coming in.
  • 180% more clicks on “directions”.

What El 9 Suprem uses

Rako takes a photo of the chalkboard and the menu is turned into text, translated into 7 languages and published on Google, the restaurant’s website and social media. We also worked on the listing with photos of the dishes.