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Success story · Bar APZ, Barcelona

How Bar APZ tripled its Google Maps visits with Menuveo

Bar APZ is a neighbourhood bar in Barcelona, with home cooking and a daily set menu (menú del día). When a local searched for somewhere to eat, the bar did not come up on Google Maps.

Isaac Lacosta2 min read

Jose, owner of Bar APZ, at the bar with a Spanish omelette
In this article
«From not even showing up on Google Maps to increasing my digital reach 3 times over. It’s so simple... they make it really easy.»

Jose · Bar APZ, Barcelona

Listing views on Google Maps
×3 in 90 days
Data from the restaurant’s Google Business Profile dashboard, provided by the owner.

In 30 seconds

  • A neighbourhood bar that did not show up on Google Maps.
  • A new listing, its own photos and the daily menu published every morning.
  • Three times as many views in 90 days.

A neighbourhood bar that did not show up on Google Maps

Inside, it worked; on Google, it did not appear. Bar APZ has home cooking, a daily menu and customers Jose calls by name.

The listing was half done: no photos, unanswered reviews and no daily menu. Anyone looking for somewhere to eat on their phone did not see it on the map.

Jose opens, cooks, serves and closes. New customers only came from people walking past.

What we did: listing, photos and daily menu

We rebuilt the listing from scratch and gave it real photos. Categories, opening hours, phone number and description, and then a photo shoot of the premises and the dishes.

With the basics in place, two routines: the daily menu is published every morning and every review gets a reply. On the tables, the QR menu.

How Menuveo does it

Menuveo sets up your full listing in the first week and keeps it up to date with the menu, photos and reviews.

Google Maps for restaurants
Work plan at Bar APZ
WeekActionChannel
1Rebuilding the listingGoogle Business Profile
2Photos of dishes and premisesListing and digital menu
3Digital menu with QRTable and listing
4 onwardsDaily menu and review repliesGoogle Maps

What changed in 90 days

Three times as many views on Google Maps. That is the figure Jose sees in his dashboard.

It started showing up in searches like “bar near me” or “daily menu Barcelona”. That is how people who did not know it arrive: they see the photos and the menu on their phone, and they come in.

Nothing has changed in the bar. Now, on top of that, people can find it.

Before

  • It did not show up on Maps when a local searched for somewhere to eat.
  • No photos of the premises or the dishes.
  • Unanswered reviews.
  • Only people already inside saw the daily menu.

After

  • Three times as many views in 90 days.
  • It shows up for “bar near me” and “daily menu Barcelona”.
  • Photos of the premises and the dishes on the listing.
  • Menu published every morning and a QR menu on the table.

What Bar APZ uses

We rebuilt its Google listing from scratch, took photos of the premises and the dishes, started replying to reviews and published the daily menu every morning.

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